Lee,Nancy R, & Kotler,Philip. (2012). Social Marketing: Influencing Behaviors for Good (4.). SAGE.
Chicago Edition CitationLee,Nancy R, and Kotler,Philip. Social Marketing: Influencing Behaviors for Good. 4. New Delhi: SAGE, 2012.
MLA Edition CitationLee,Nancy R, and Kotler,Philip. Social Marketing: Influencing Behaviors for Good. 4. SAGE, 2012.
Warning: These citations may not always be 100% accurate.