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Consumer behavior: Building marketing strategy
| Main Author: | |
|---|---|
| Format: | Printed Book |
| Published: |
Chennai
McGraw hill education private limited
2014
|
| Edition: | 12 |
| LEADER | 00529nam a22001457a 4500 | ||
|---|---|---|---|
| 999 | |c 27388 |d 27388 | ||
| 020 | |a 9789351344797 | ||
| 082 | |a 658.8342 |b ENG/CO | ||
| 100 | |a Hawkins, Del I. |a Motherbaugh, David L. |a Mookerjee, Amit | ||
| 245 | |a Consumer behavior: Building marketing strategy | ||
| 250 | |a 12 | ||
| 260 | |a Chennai |b McGraw hill education private limited |c 2014 | ||
| 300 | |a 776p. | ||
| 942 | |c BK | ||
| 952 | |0 0 |1 0 |4 0 |6 658_834200000000000_ENG_CO |7 0 |8 NFIC |9 38317 |a KUFOSSMEL |b KUFOSSMEL |c GEN |d 2019-04-30 |o 658.8342 ENG/CO |p 19806 |r 2019-04-30 |y BK | ||