APA Edition Citation

Hawkins, D. I. M. (2014). Consumer behavior: Building marketing strategy (12.). McGraw hill education private limited.

Chicago Edition Citation

Hawkins, Del I. Motherbaugh. Consumer Behavior: Building Marketing Strategy. 12. Chennai: McGraw hill education private limited, 2014.

MLA Edition Citation

Hawkins, Del I. Motherbaugh. Consumer Behavior: Building Marketing Strategy. 12. McGraw hill education private limited, 2014.