Kotlar, P., & Agnihotri , P. Y. . . . . A. ,. . . . . . . . . H. (1991). Principles of Marketing. phi.
Chicago Edition CitationKotlar, Philip, and Prafulla Y. Armstrong ,Gary Haque Agnihotri. Principles of Marketing. new delhi: phi, 1991.
MLA Edition CitationKotlar, Philip, and Prafulla Y. Armstrong ,Gary Haque Agnihotri. Principles of Marketing. phi, 1991.
Warning: These citations may not always be 100% accurate.