APA Edition Citation

Buell,victor p, & Heyel,carl. (1970). Handbook of Modern Marketing. McGraw-Hill Book.

Chicago Edition Citation

Buell,victor p, and Heyel,carl. Handbook of Modern Marketing. New York: McGraw-Hill Book, 1970.

MLA Edition Citation

Buell,victor p, and Heyel,carl. Handbook of Modern Marketing. McGraw-Hill Book, 1970.