Fundraising management : analysis, planning and practice /

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Bibliographic Details
Main Author: Sargeant, Adrian
Other Authors: Jay, Elaine
Format: Printed Book
Published: London: Routledge, 2014.
Edition:3rd ed.;
Subjects:
Fund raising
Table of Contents:
  • The history and development of fundraising practice
  • Fundraising planning : the fundraising audit
  • Marketing research for fundraising
  • Understanding giving
  • Strategic planning : the fundraising plan
  • Fundraising reporting
  • Donor recruitment
  • Donor development
  • Major gift fundraising
  • Legacies and in memoriam giving
  • Community fundraising
  • Corporate fundraising
  • Trust and foundation fundraising
  • Digital communications
  • Fundraising in social media
  • Managing fundraising teams
  • Fundraising team dynamics
  • Leading fundraising teams
  • Legal and ethical aspects of fundraising management.

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