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Research design for business & management /
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| Format: | Printed Book |
| Published: |
Los Angeles:
Sage,
2014.
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| Subjects: |
Table of Contents:
- Fundamentals of research
- Misperceptions, challenges and judgement calls in research
- The research question
- Conducting a literature review
- Research design
- Data, sampling and measurements
- Data collection methods
- Descriptive and exploratory analysis
- Qualitative analysis
- Quantitative analysis
- Writing up
- The importance of the research environment.