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Essentials of business research : a guide to doing your research project /
| Autor principal: | |
|---|---|
| Format: | Printed Book |
| Publicat: |
London:
Sage,
2014.
|
| Edició: | 2nd ed.; |
| Matèries: |
Taula de continguts:
- An introduction to business research
- Developing a research topic
- Conducting a literature review
- Addressing ethical issues
- Establishing a research design
- Primary data collection
- Using secondary data
- Sampling
- Analyzing quantitative data
- Analyzing qualitative data
- Writing up and presenting your research.