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Creativity and strategic innovation management : directions for future value in changing times /
In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. This book explains the changes in the business environment that many organizations are facing.
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| Định dạng: | Printed Book |
| Được phát hành: |
New York, NY :
Routledge,
c2017.
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| Phiên bản: | 2nd ed.; |
| Những chủ đề: |