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Creativity and strategic innovation management : directions for future value in changing times /
In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. This book explains the changes in the business environment that many organizations are facing.
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| Formatua: | Printed Book |
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New York, NY :
Routledge,
c2017.
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| Edizioa: | 2nd ed.; |
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