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Creativity and strategic innovation management : directions for future value in changing times /

In a highly competitive and globalized scenario, business creativity provides the spark that fosters the development and implementation of innovation and organizational change. This book explains the changes in the business environment that many organizations are facing.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Goodman, Malcolm
Άλλοι συγγραφείς: Sandra M Dingli
Μορφή: Printed Book
Έκδοση: New York, NY : Routledge, c2017.
Έκδοση:2nd ed.;
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