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Digital marketing analytics : making sense of consumer data in a digital world /
| Autor principal: | |
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| Outros Autores: | |
| Formato: | Printed Book |
| Publicado em: |
Noida:
Pearson,
2019.
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| Edição: | 2nd ed.; |
| Assuntos: |
Sumário:
- Understanding the synergetic digital ecosystem
- Understanding digital analytics concepts
- Choosing your analytics tools
- Digital analysis : brand
- Digital analysis : audience
- Digital analysis : ecosystem
- Return on investment
- Understanding digital influence
- How to use digital analytics to inform marketing programs
- Improving customer service
- Using digital analytics to anticipate a crisis
- Launching a new product
- Building your research plan
- Building reports that will actually be useful
- The future of digital data.