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1 |
|
|a Hemann, Chuck,
|
| 245 |
1 |
0 |
|a Digital marketing analytics :
|b making sense of consumer data in a digital world /
|
| 250 |
|
|
|a 2nd ed.;
|
| 260 |
|
|
|a Noida:
|b Pearson,
|c 2019.
|
| 300 |
|
|
|a xix, 252 p.;
|b illustrations, map ;
|
| 505 |
0 |
|
|a Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
|
| 650 |
|
0 |
|a Internet marketing.
|
| 650 |
|
0 |
|a Digital media.
|
| 650 |
|
0 |
|a Social media.
|
| 650 |
|
0 |
|a Marketing
|
| 700 |
1 |
|
|a Burbary, Ken,
|
| 942 |
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