APA Edition Citation

Hemann, C., & Burbary, K. (2019). Digital marketing analytics: Making sense of consumer data in a digital world (2nd ed.). Pearson.

Chicago Edition Citation

Hemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. 2nd ed. Noida: Pearson, 2019.

MLA Edition Citation

Hemann, Chuck, and Ken Burbary. Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World. 2nd ed. Pearson, 2019.