Strategic management : a competitive advantage approach /

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Bibliographic Details
Main Author: David, Fred R.
Other Authors: David, Forest R.
Published: Noida: Pearson, 2018.
Edition:16th ed.;
Subjects:
Strategic planning.
Table of Contents:
  • Preface
  • Acknowledgments
  • About the authors
  • Overview of strategic
  • The nature of strategic management
  • Strategy formulation
  • The business vision and mission
  • The external assessment
  • The internal assessment
  • Strategies in action
  • Strategy analysis and choice
  • Strategy implementation
  • Implementing strategies : management and operations issues
  • Implementing strategies : marketing, finance/accounting, r&d, and mis issues
  • Strategy review, evaluation, and control
  • Business ethics, social responsibility, and environmental sustainability
  • Strategic-management case analysis
  • Glossary
  • Name index
  • Subject index.

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