Advertising and promotion : an integrated marketing communications perspective /

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Bibliografske podrobnosti
Glavni avtor: Belch, George E.
Drugi avtorji: Belch, Michael A., Keyoor Purani
Format: Printed Book
Izdano: New York : McGraw-Hill/Irwin, c2012.
Izdaja:9th ed.;
Teme:
Advertising.
Sales promotion.
Communication in marketing.

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