Advertising and promotion : an integrated marketing communications perspective /

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Sonraí Bibleagrafaíochta
Príomhúdar: Belch, George E.
Údair Eile: Belch, Michael A., Keyoor Purani
Formáid: Printed Book
Foilsithe: New York : McGraw-Hill/Irwin, c2012.
Eagrán:9th ed.;
Ábhair:
Advertising.
Sales promotion.
Communication in marketing.

Míreanna Comhchosúla