Advertising and promotion : an integrated marketing communications perspective /

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Xehetasun bibliografikoak
Egile nagusia: Belch, George E.
Beste egile batzuk: Belch, Michael A., Keyoor Purani
Formatua: Printed Book
Argitaratua: New York : McGraw-Hill/Irwin, c2012.
Edizioa:9th ed.;
Gaiak:
Advertising.
Sales promotion.
Communication in marketing.

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