Advertising and promotion : an integrated marketing communications perspective /

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Detalles Bibliográficos
Autor principal: Belch, George E.
Otros Autores: Belch, Michael A., Keyoor Purani
Formato: Printed Book
Publicado: New York : McGraw-Hill/Irwin, c2012.
Edición:9th ed.;
Materias:
Advertising.
Sales promotion.
Communication in marketing.

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