Advertising and promotion : an integrated marketing communications perspective /

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Dades bibliogràfiques
Autor principal: Belch, George E.
Altres autors: Belch, Michael A., Keyoor Purani
Format: Printed Book
Publicat: New York : McGraw-Hill/Irwin, c2012.
Edició:9th ed.;
Matèries:
Advertising.
Sales promotion.
Communication in marketing.

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