Citazione APA

Belch, G. E., Belch, M. A., & Keyoor Purani. (2012). Advertising and promotion: An integrated marketing communications perspective (9th ed.). McGraw-Hill/Irwin.

Stile di citazione Chicago

Belch, George E., Michael A. Belch, e Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. New York: McGraw-Hill/Irwin, 2012.

Citazione MLA

Belch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill/Irwin, 2012.