Four A's of marketing : creating value for customers, companies and society /

Detalles Bibliográficos
Autor Principal: Jagdish N Sheth
Outros autores: Rajendra Sisodia
Formato: Printed Book
Publicado: New York : Routledge, 2012.
Subjects:
Relationship marketing.
Customer relations
Marketing.
4 A's of marketing

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