Four A's of marketing : creating value for customers, companies and society /

Antzeko izenburuak

• Customer relationship marketing
  Argitaratua: (2002)
• Customer value investment
  nork: Mahajan, Gautam
  Argitaratua: (2008)
• Relationship marketing
  nork: Godson, Mark
  Argitaratua: (2009)
• Relationship marketing: a consumer experience approach
  nork: Baron, Steve; Author, et al.
  Argitaratua: (2010)
• Relationship marketing: text and cases /
  nork: Shajahan, S .
  Argitaratua: (2004)