APA Edition Citation

Jagdish N Sheth & Rajendra Sisodia. (2012). Four A's of marketing: Creating value for customers, companies and society. Routledge.

Chicago Edition Citation

Jagdish N Sheth and Rajendra Sisodia. Four A's of Marketing: Creating Value for Customers, Companies and Society. New York: Routledge, 2012.

MLA Edition Citation

Jagdish N Sheth and Rajendra Sisodia. Four A's of Marketing: Creating Value for Customers, Companies and Society. Routledge, 2012.