Nalaganje...
Digital marketing excellence : planning, optimizing and integrating online marketing /
| Glavni avtor: | |
|---|---|
| Drugi avtorji: | |
| Format: | Printed Book |
| Izdano: |
London:
Routledge,
2017.
|
| Izdaja: | 5th ed.; |
| Teme: |
Kazalo:
- Preface
- Acknowledgements
- Introduction to digital marketing
- Remix
- Digital models
- Digital customers
- Social media marketing
- Designing digital experiences
- Traffic building
- Customer lifecycle communications and crm
- Managing digital marketing
- Digital marketing plan
- Glossary
- Index.