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Services marketing : integrating customer focus across the firm /
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a...
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| Tác giả khác: | , , |
| Định dạng: | Printed Book |
| Được phát hành: |
Chennai:
McGraw Hill,
2018.
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| Phiên bản: | 7th ed.; |
| Những chủ đề: |