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Services marketing : integrating customer focus across the firm /
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a...
| المؤلف الرئيسي: | |
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| مؤلفون آخرون: | , , |
| التنسيق: | Printed Book |
| منشور في: |
Chennai:
McGraw Hill,
2018.
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| الطبعة: | 7th ed.; |
| الموضوعات: |