APA Edition Citation

Zeithaml, V. A., Bitner, M. J., Gremler, D. D., & Ajay Pandit. (2018). Services marketing: Integrating customer focus across the firm (7th ed.). McGraw Hill.

Chicago Edition Citation

Zeithaml, Valarie A., Mary Jo Bitner, Dwayne D. Gremler, and Ajay Pandit. Services Marketing: Integrating Customer Focus Across the Firm. 7th ed. Chennai: McGraw Hill, 2018.

MLA Edition Citation

Zeithaml, Valarie A., et al. Services Marketing: Integrating Customer Focus Across the Firm. 7th ed. McGraw Hill, 2018.