Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /

Detalhes bibliográficos
Autor principal: Light, Larry
Outros Autores: Kiddon, Joan
Formato: Printed Book
Publicado em: Noida: Pearson, 2018.
Edição:2nd ed.;
Assuntos:
Branding (Marketing)
Brand name products
Product life cycle.

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