Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /

समान संसाधन

• Brands and branding /
  द्वारा: Brown, Stephen
  प्रकाशित: (2016)
• How brands become icons the principles of cultural branding
  द्वारा: Holt, Douglas B.
  प्रकाशित: (2004)
• Brand management : research, theory and practice /
  द्वारा: Heding, Tilde
  प्रकाशित: (2016)
• Brand failures the truth about the 100 biggest branding mistakes of all time
  द्वारा: Haig, Matt
  प्रकाशित: (2005)
• Creating powerful brands in consumer, service and industrial markets
  द्वारा: De Chernatony, Leslie
  प्रकाशित: (2006)