Six rules of brand revitalization : learn the most common branding mistakes and how to avoid them /

Detalles Bibliográficos
Autor principal: Light, Larry
Otros Autores: Kiddon, Joan
Formato: Printed Book
Publicado: Noida: Pearson, 2018.
Edición:2nd ed.;
Materias:
Branding (Marketing)
Brand name products
Product life cycle.

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