APA Edition Citation

Light, L., & Kiddon, J. (2018). Six rules of brand revitalization: Learn the most common branding mistakes and how to avoid them (2nd ed.). Pearson.

Chicago Edition Citation

Light, Larry, and Joan Kiddon. Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them. 2nd ed. Noida: Pearson, 2018.

MLA Edition Citation

Light, Larry, and Joan Kiddon. Six Rules of Brand Revitalization: Learn the Most Common Branding Mistakes and How to Avoid Them. 2nd ed. Pearson, 2018.