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Customer relationship management : concepts and technologies /
"This much-anticipated new edition of the bestseller Customer Relationship Management provides a comprehensive and balanced review of CRM, now with substantial revisions responding to the recent changes in CRM practice. The book explains what CRM is, the benefits it delivers, the contexts in wh...
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| 格式: | Printed Book |
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London:
Routledge,
2015.
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| 版: | 3rd ed.; |
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