Buttle, F., & Maklan, S. (2015). Customer relationship management: Concepts and technologies (3rd ed.). Routledge.
Chicago Edition CitationButtle, Francis, and Stan Maklan. Customer Relationship Management: Concepts and Technologies. 3rd ed. London: Routledge, 2015.
MLA Edition CitationButtle, Francis, and Stan Maklan. Customer Relationship Management: Concepts and Technologies. 3rd ed. Routledge, 2015.
Warning: These citations may not always be 100% accurate.