Advertising and brand management/

Antzeko izenburuak

• Advertising and integrated brand promotion
  nork: O'Guinn, Thomas C.
  Argitaratua: (2003)
• Advertising and integrated brand promotion
  nork: O'Guinn, Thomas C...[et al.]
  Argitaratua: (2007)
• What is in a name? advertising and the concept of brands
  nork: Jones, John Philip
  Argitaratua: (2003)
• Brand journalism /
  nork: Bull, Andy
• Brand journalism
  nork: Bull, Andy
  Argitaratua: (2013)