Customer and business analytics : applied data mining for business decision making using R /

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Bibliographic Details
Main Author: Putler, Daniel S.
Other Authors: Krider, Robert E.
Format: Printed Book
Published: Boca Raton, FL : CRC Press, c2012.
Series:Chapman & Hall/CRC the R series
Subjects:
Database marketing
Data mining.
Decision making
R (Computer program language)
Database management.
Description
Physical Description:xxvi, 289 p. : ill. ;
ISBN:9781466503960 (alk. paper)

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