Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

Detalhes bibliográficos
Autor principal: De Chernatony, Leslie
Outros Autores: McDonald, Malcolm, Wallace, Elaine
Formato: Printed Book
Publicado em: London : Routledge, 2011.
Edição:4th ed.;
Assuntos:
Brand name products
Branding (Marketing)

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