Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

Sonraí Bibleagrafaíochta
Príomhúdar: De Chernatony, Leslie
Údair Eile: McDonald, Malcolm, Wallace, Elaine
Formáid: Printed Book
Foilsithe: London : Routledge, 2011.
Eagrán:4th ed.;
Ábhair:
Brand name products
Branding (Marketing)

Míreanna Comhchosúla