Creating powerful brands : the strategic route to success in consumer, industrial, and service markets /

Detalles Bibliográficos
Autor principal: De Chernatony, Leslie
Otros Autores: McDonald, Malcolm, Wallace, Elaine
Formato: Printed Book
Publicado: London : Routledge, 2011.
Edición:4th ed.;
Materias:
Brand name products
Branding (Marketing)

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