De Chernatony, L., McDonald, M., & Wallace, E. (2011). Creating powerful brands: The strategic route to success in consumer, industrial, and service markets (4th ed.). Routledge.
Chicago Edition CitationDe Chernatony, Leslie, Malcolm McDonald, and Elaine Wallace. Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial, and Service Markets. 4th ed. London: Routledge, 2011.
MLA Edition CitationDe Chernatony, Leslie, et al. Creating Powerful Brands: The Strategic Route to Success in Consumer, Industrial, and Service Markets. 4th ed. Routledge, 2011.
Warning: These citations may not always be 100% accurate.