APA Edition Citation

Kotler, P., Armstrong, G., & Prafulla Y Agnihotri. (2018). Principles of marketing (17th ed.). Pearson.

Chicago Edition Citation

Kotler, Philip, Gary Armstrong, and Prafulla Y Agnihotri. Principles of Marketing. 17th ed. Noida: Pearson, 2018.

MLA Edition Citation

Kotler, Philip, et al. Principles of Marketing. 17th ed. Pearson, 2018.