APA Edition Citation

Carson, D., Gilmore, A., Perry, C., & Gronhaug, K. (2001). Qualitative marketing research. SAGE.

Chicago Edition Citation

Carson, David, Audrey Gilmore, Chad Perry, and Kjell Gronhaug. Qualitative Marketing Research. London ; Thousand Oaks, Calif.: SAGE, 2001.

MLA Edition Citation

Carson, David, et al. Qualitative Marketing Research. SAGE, 2001.