Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/

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Detalles Bibliográficos
Autor Principal: Bearden, William O.
Outros autores: Netemeyer, Richard G., Haws, Kelly L.
Formato: Printed Book
Publicado: Los Angeles : SAGE, c2011.
Edición:3rd ed.;
Subjects:
Marketing research.
Consumer behavior

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