Handbook of marketing scales: multi-item measures for marketing and consumer behaviour research/

other_versions_link
Sonraí Bibleagrafaíochta
Príomhúdar: Bearden, William O.
Údair Eile: Netemeyer, Richard G., Haws, Kelly L.
Formáid: Printed Book
Foilsithe: Los Angeles : SAGE, c2011.
Eagrán:3rd ed.;
Ábhair:
Marketing research.
Consumer behavior

Míreanna Comhchosúla