Mathur, U. C. (2008). International marketing management: Text and cases (1.). Sage.
Chicago Edition CitationMathur, U C. International Marketing Management: Text and Cases. 1. New Delhi: Sage, 2008.
MLA Edition CitationMathur, U C. International Marketing Management: Text and Cases. 1. Sage, 2008.
Warning: These citations may not always be 100% accurate.