Kotler, P., & Keller, K. L. (2016). Framework for marketing management (6th ed.). Pearson.
Chicago Edition CitationKotler, Philip, and Kevin Lane Keller. Framework for Marketing Management. 6th ed. Noida: Pearson, 2016.
MLA Edition CitationKotler, Philip, and Kevin Lane Keller. Framework for Marketing Management. 6th ed. Pearson, 2016.
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