Advertising and promotion :an integrated marketing communications perspective/

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Detalhes bibliográficos
Autor principal: Belch, George E.
Outros Autores: Belch, Michael A., Keyoor Purani
Formato: Printed Book
Publicado em: Chennai : McGraw-Hill India, c2013.
Edição:9th ed.;
Assuntos:
Advertising.
Sales promotion.
Communication in marketing.

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