Advertising and promotion :an integrated marketing communications perspective/

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Sonraí Bibleagrafaíochta
Príomhúdar: Belch, George E.
Údair Eile: Belch, Michael A., Keyoor Purani
Formáid: Printed Book
Foilsithe: Chennai : McGraw-Hill India, c2013.
Eagrán:9th ed.;
Ábhair:
Advertising.
Sales promotion.
Communication in marketing.

Míreanna Comhchosúla