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Advertising and promotion :an integrated marketing communications perspective/
| Auteur principal: | Belch, George E. |
|---|---|
| Autres auteurs: | Belch, Michael A., Keyoor Purani |
| Format: | Printed Book |
| Publié: |
Chennai :
McGraw-Hill India,
c2013.
|
| Édition: | 9th ed.; |
| Sujets: |
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