Belch, G. E., Belch, M. A., & Keyoor Purani. (2013). Advertising and promotion: An integrated marketing communications perspective (9th ed.). McGraw-Hill India.
Chicago-stil citatBelch, George E., Michael A. Belch, och Keyoor Purani. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. Chennai: McGraw-Hill India, 2013.
MLA-referensBelch, George E., et al. Advertising and Promotion: An Integrated Marketing Communications Perspective. 9th ed. McGraw-Hill India, 2013.
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